Atrax Marketing is associated with the Planned Innovation Institute.
The Planned Innovation Institute, Inc. (PII) is a for-profit corporation dedicated to promoting the use of Planned Innovation--a market-oriented, entrepreneurial, scientific approach to helping firms achieve higher levels of sales and profitability through successful technological innovation.
The Planned Innovation approach has achieved an unmatched record of success among Fortune 1000 companies across the globe. Firms that follow this approach typically experience a 90-95% new product success rate, 300-500% faster time to market, lower risks, substantial R&D cost savings and increased profitability as a result of identifying and concentrating resources on high-value opportunities.
If your company needs help with product innovation, Atrax Marketing can assist you.
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