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The keys to business success are innovation and marketing. If you’ve already created an outstanding product or service, most of the innovation work is done. But if potential customers don’t even know you exist, or if your advertising leads them to believe that you and your competitors are all alike, you still haven’t solved the marketing challenge.
We can help you win through better marketing.
Our expertise is in business-to-business marketing communications. If you offer real benefits and a logical case can be built for your company, product or service, then we can help you build that case and communicate it effectively to your customers and prospects.
Our founder earned a B.S. in Physics and began his career at the Los Alamos National Laboratory. He returned to graduate school for his MBA in Marketing and focused on the marketing of technical products. He has been Director of Marketing at a Fortune 500 company and a partner in the largest B2B ad agency in the Midwest.
One of the first people to earn Certified Business Communicator status through the Business Marketing Association, he is an accomplished copywriter. He has developed and implemented strategic marketing plans for dozens of industrial and high tech clients in industries such as chemicals, cutting tools, electronics, computers, software, internet, fluid handling, material handling, industrial components, and water treatment.
Located near Grand Rapids, Michigan, Atrax Marketing (pronounced A-tracks) will serve good companies regardless of location. We develop strategic plans for our clients and implement those programs with a variety of tools that include advertising, direct mail, brochures, web sites, public relations, and market research.
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